Awesome new release from the guys at Nike just in time for the Olympics. The main reason that I like this ad, besides Oscar "Blade Runner" Pistorius, is the way it captures the spirit of the Olympics.
If we're honest we watch the Olympics more for the drama than the winners, sure watching Phelpedio, or whatever he'll be nicknamed, accumulate 8 gold medals is interesting but it's really the spectacular blowouts (Paula Radcliffe in 2004, Colin Jackson 1992 and many more) and the tremendous triumph of human spirit (probably best epitomised by Derek Redmond and others like Eric "the Eel" Moussambani) that draw us in, that's the reason we all love the Olympics!
Ask anyone who won the 10m Air Pistol in 2000 and I'm guessing you'll draw a blank but I can guarantee you that Eric the Eel will at least elicit a wry smile. Enjoy the ad and Blade Runner closing it out! Watch out for him in 2012 ...
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